Feedback - Janai

hello everyone,

Here is my feedback for everyone.

Everything looks good, just a few areas to fix. The gold sparkles need to be unified throughout the entire campaign, so I am thinking that only one person should apply the sparkles. I think Diana's application has been the most successful.


Kittie - The tag line should read as one full sentence "Everyone wears a mask ... unveil yours"

Also, you need a call to action on all of your pieces, use the one that Diana has in her billboards.

Billboard truck ad is fine with no lines, there are some trucks that are cloth based and some are made of pieces of plastic. So the Truck ad is fine. The Paris one looks great, both day and night :)

For your bus ad, please use the other mask instead of duplicating the red one because it looks odd having the same mask twice.

Diana - The billboards look great, love the sparkles. Is the background red or black? The sparkles might need to be toned down a bit, not sure if this is the case or if the background color needs to be changed. Also, on the red mask billboard, the call to action gets lost in the gold sparkles, not sure if it should be white or if it should be moved.

Austin - I agree with Kittie, the image feels chopped off with the black box that is there. Also, we are not using cirque's pictorial mark at all. Also, use the call to action that Diana has on her billboards in your ad. Also, I am still waiting for Diana to confirm the Rolling Stone for our other magazine.